A complete offer specification for The Honest Month: a $19 one-time, 45-day Klyrivo experience with four guided weekly planning sessions, a personal planning summary, no automatic renewal, annual-plan credit, and a completion-based guarantee.
Work Sample
Klyrivo TOF Offer Detail
A complete specification for Klyrivo’s $19 Honest Month offer, including the promise, 45-day experience, deliverables, pricing, upgrade credit, guarantee, and launch requirements.
Offer architecture, customer-journey design, value proposition, risk reversal, conversion copy, pricing logic, commercial-policy definition, and launch planning.
Work FormatLead Magnet / Tripwire, Plan, Strategy Document
End GoalConversion, Lead Generation, Sales Enablement
ChannelEmail, Meta Ads, Website
Skill InvolvedCopywriting, CRO, Strategy
Funnel StageBOFU, MOFU, TOFU
Industry TypeB2C, SaaS
ProjectKlyrivo
Context
Klyrivo needed one definitive offer document that could support customer-facing copy and internal execution. The work translates the product’s capacity-first philosophy into a concrete low-friction paid experience with clear outcomes, terms, boundaries, and operational requirements.
View the full work
Klyrivo TOF Offer Detail
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What was built
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Why it is useful
The document removes ambiguity from the offer. It gives marketing, product, support, and sales the same promise, deliverables, customer journey, pricing terms, upgrade logic, boundaries, and risk-reversal policy.
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What it helps decide
It provides customer-ready wording as well as internal launch requirements covering checkout, access, support, analytics, refunds, guarantee handling, upgrade credit, and the product experience required to deliver the promised change.