A complete acquisition map connecting demand generation, organic content, paid amplification, comment marketing, lead capture, email nurture, retargeting, the $19 Honest Month offer, product onboarding, and annual-plan retention.
Work Sample
Klyrivo SaaS Customer Acquisition Plan
A 15-stage acquisition plan connecting Klyrivo’s messaging, content, paid distribution, lead capture, nurture, paid offer, onboarding, and annual-plan retention.
Go-to-market strategy, funnel architecture, messaging alignment, channel planning, lifecycle design, KPI mapping, and conversion planning.
Work FormatPlan, Strategy Document
End GoalConversion, Lead Generation, Nurture, Retention, Sales Enablement
ChannelEmail, LinkedIn, Meta Ads, Organic Search, Website, YouTube
Skill InvolvedAnalytics, Automation, Copywriting, CRO, Media Buying, Strategy
Funnel StageBOFU, MOFU, Nurture, Retention, TOFU
Industry TypeB2C, SaaS
ProjectKlyrivo
Context
Klyrivo needed one connected customer-acquisition system rather than separate content, advertising, lead-generation, and retention tactics. This plan maps the customer from early problem awareness through the Honest Week lead magnet, email nurture, the $19 Honest Month experience, and eventual annual subscription.
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Klyrivo SaaS Customer Acquisition Plan
01
What was built
02
Why it is useful
It turns disconnected marketing activities into one measurable customer journey. Every stage defines the audience state, required deliverables, intended action, and success signal, making priorities and handoffs much easier to manage.
03
How teams can use it
The document works as a shared planning source for the founder, content, paid-media, website, lifecycle, product, and customer-success teams. It clarifies what should be built, how each asset advances awareness, and which metrics indicate progress.